2021

Click the image below to download the winners book.

Partnerships

Best charity, NGO or NFP programme
Gold - Nominet and The Scouts Association
Silver – Alzheimer’s Society and Santander UK
Silver – KPMG UK and The NSPCC
Bronze- Astellas Pharma Limited and Fistula Foundation
Bronze - The British Red Cross and Aviva
Highly Commended - LinkedIn and The Big Issue

Best educational programme
Gold – KPMG UK with National Numeracy and The Economist Educational Foundation
Gold - Young Citizens and FTI Consulting
Silver – Cisco UK & Ireland and Connectr
Bronze - National Literacy Trust, National Prison Radio, Feltham Young Offenders Institute and Audible
Highly Commended - Kal Ki Kaska and DP World
Highly Commended - Barclays LifeSkills 

Best environmental or sustainable programme
Gold - WRAP, QSA Partners and Flourish CSR
Silver - Hubbub and O2
Silver – wilko with ReWorked and Metrisk
Bronze – Barclays and Unreasonable
Highly Commended - Mastercard

Best pro-bono work for a charitable, social or ethical cause
Gold – DRPG and Woo Fest
Silver - Her Majesty's Prison & Probation Service and Twinning Project
Bronze - SoftServe Inc. with TripAdvisor, Rakuten Viber, UNICEF Ukraine and UNFPA in Ukraine
Highly Commended - FTI Consulting

Best sports and leisure programme
Gold - Her Majesty's Prison & Probation Service and Twinning Project
Silver - Rinat Akhmetov Foundation with FC Shakhtar, Ministry of Digital Transformation of Ukraine

Best combined programme
Gold - Premiership Rugby HITZ with The CVC Foundation, Wooden Spoon and SCL Education Group
Silver - ITV with Veg Power and Adam&EveDDB

Time

Most effective one-off campaign
Gold - NSPCC and Calpol
Silver - ITV with Mind, YoungMinds, SAMH, CALM and Uncommon Creative Studios
Bronze - National Emergencies Trust (NET) and NatWest Group

 

Most effective long-term commitment
Gold - Barclays LifeSkills
Silver – KPMG UK and National Literacy Trust
Bronze – NSPCC and Blakemore Retail
Bronze – SUEZ recycling and recovery UK and Greater Manchester Combined Authority
Highly Commended – Project Rugby - Premiership Rugby and Gallagher UK (AJG)
Highly Commended - Skateistan and The Skateroom

Sponsorship

Best sponsorship activity to support or develop a corporate reputation
Gold - Heineken and Edelman
Bronze - INFUSEmedia

 

Most effective sponsorship of a single event
Gold - Macmillan Cancer Support and Marks and Spencer

Corporate social responsibility

Best CSR activity or programme to support or develop a corporate reputation
Gold - Samsung UK, FutureLearn, B+A and Iris
Silver - Mastercard
Bronze - Commercial
Bronze - SUEZ recycling and recovery UK and Ad Art Design
Highly Commended - Hepsiburada and Unite Edelman

Best alignment of brand values during a CSR programme
Gold - The British Red Cross and Aviva
Silver - Tideway with Thames 21 and London Youth Rowing
Bronze - SUEZ recycling and recovery UK and Ad Art Design
Highly Commended - Poundland with Make-A-Wish UK, Tommy’s and Whizz-Kidz

Best community involvement during a CSR programme
Gold - Zoom and The Scouts Association
Silver - Hubbub and O2
Bronze - IKEA and Edelman
Bronze - Takeda and Hill+Knowlton Strategies
Highly Commended - Barclays

Best engagement of an internal audience in a CSR programme
Gold - Aviva
Silver - CBRE and Stickerbook
Bronze - NatWest Group
Highly Commended – SUEZ recycling and recovery UK

Best collaboration for a single event
Gold - The Estée Lauder Companies’ Breast Cancer Campaign (BCC) UK & Ireland
Silver – LinkedIn and The Big Issue
Bronze – DRPG and Woo Fest

Most innovative collaboration
Gold – Yorkshire Building Society and End Youth Homelessness
Silver - Battersea and the King game Pet Rescue Saga
Bronze - Poundland with Make-A-Wish UK, Tommy’s and Whizz-Kidz
Bronze - Takeda and Hill+Knowlton Strategies
Highly Commended - Barclays

Best foundation
Gold - Everton in the Community with Relish Liverpool and Creative Hut
Silver – The Aster Foundation
Bronze - Aviva Foundation
Highly Commended - Rinat Akhmetov Foundation

Communication

Best stakeholder communications
Gold - Bosch UK
Silver - Shell and Edelman

Best internal communications
Gold - EDF
Gold - Simplyhealth
Silver - Philip Morris International
Silver - Turkish Aerospace
Bronze - Publicis Sapient
Highly Commended – SUEZ recycling and recovery UK

 

Best PR and external communications
Gold – NSPCC and Deliveroo
Silver - McDonald's, The Football Association, Red Consultancy, Leo Burnett Sport + Entertainment and M&C Saatchi & Entertainment
Silver - Stay switched on - Internet Matters and Goldbug
Bronze - Find the Fake - Internet Matters and Goldbug
Highly Commended - Ford and WPP Ford Team

Process

Best collaborative approach
Gold – NSPCC and Deliveroo
Silver - Unilever and the Hygiene and Behaviour Change Coalition Partners
Bronze – KPMG UK and National Literacy Trust
Highly Commended - Good Relations with Cavendish Advocacy and the Institute of Customer Service

Best execution
Gold - DRPG and Woo Fest
Silver - Good Relations with Cavendish Advocacy and The Institute of Customer Service
Bronze - Hitachi Capital UK PLC and Visionpath
Bronze - Ikigai Laboratorio Social and DP World

Best management of a programme
Gold – KPMG UK and The NSPCC
Silver - Publicis Sapient

Best team effort during a programme
Gold - Barclays
Silver – Hubbub and O2

Special awards

Grand Prix
NSPCC and Deliveroo