Winners

Focus

Best arts-centred corporate sponsorship activity

  • Gold - Lansons Communications sponsorship of HighTide Festival Theatre
  • Silver - BT Art Boxes in association with ChildLine
  • Bronze - Sharwood's sponsorship of Traders Unpacked Festival at Royal Museums Greenwich


Best charity-centred corporate sponsorship activity

  • Gold - LV= partnership with The Lord's Taverners and SOS Kit Aid
  • Silver - TelecityGroup and multiple charities

Best sports-centred corporate sponsorship activity

  • Gold - The Hitz Programme partnership between Premiership Rugby, Metropolitan Police, Active Communities Network, Wooden Spoon, The Mayor's Office, RFU and the RFF (Glasshouse Partnership)
  • Silver - The G4S 4teen Programme (Fast Track)
  • Bronze - Future Flames – Coca-Cola sponsorship of the Olympic Movement (Blue Rubicon)

Objective

Best corporate sponsorship to help raise brand awareness

  • Gold - Launching Ericsson Money to Filipino Community – Ericsson Money sponsorship of Barrio Fiesta sa London (Threepipe)
  • Silver - FedEx Express delivers Panda-monium – Fed Ex Express sponsorship of the Edinburgh Zoo Pandas (Ketchum Pleon)

Best corporate sponsorship for employee engagement

  • Gold - BT sponsorship of Sport Relief
  • Silver - The European Organisation for Research and Treatment of Cancer (EORTC) Charitable Trust partnership with Alliance Boots
  • Bronze - The Solidarity Holidays partnership with ArcelorMittaObjectivel

Best relationship-building sponsorship programme

  • Gold - What Car? Awards sponsorship programme with Slingshot Sponsorship


Best community involvement in a sponsorship activity

  • Gold - Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co-Sponsorship Agency)
  • Silver - ING sponsorship of Risks and Rewards initiative
  • Bronze - Barclays Cycle Hire

Type

Best ongoing corporate sponsorship programme

  • Gold - The G4S 4teen Programme (Fast Track)
  • Silver - British Gas sponsorship of the British Gas Energy Trust
  • Bronze - TelecityGroup and multiple charities

Best partnership between sponsoring company and sponsored organisation

  • Gold - Lansons Communications sponsorship of HighTide Festival Theatre
  • Silver - Three Trees – partnership between Velvet and Amata
  • Bronze - Bronze Kiln Sierra Leone Marathon – Kiln Group sponsorship of Street Child of Sierra Leone (Brandex Group)

Best pro-bono work for a charitable/social/ ethical cause

  • Gold - The launch of the 30 % Club (MHP Communications & BNY Mellon)
  • Silver - Beat The Mozzy - Cartoon Network partnership with Malaria No More UK
  • Bronze - WPP and multiple charities

Activity

Best execution of corporate sponsorship activity

  • Gold - What Car? Awards sponsorship programme with Slingshot Sponsorship
  • Silver - Barclays Cycle Hire
  • Bronze - Aviva & Railway Children
  • Bronze - Future Flames - Coca-Cola sponsorship of the Olympic Movement (Blue Rubicon)

Best communication of corporate sponsorship activity

  • Gold - Holiday Inn sponsorship of London 2012 (Hill+Knowlton Strategies & IMG)
  • Bronze - Three Trees – partnership between Velvet and Amata

Most effective long-term philanthropic scheme

  • Gold - Banking on Change – partnership between Barclays, Plan and CARE International UK
  • Silver - Three Trees – partnership between Velvet and Amata
  • Bronze - TelecityGroup and multiple charities

For sponsored organisations

Best collaborative approach

  • Gold - Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co-Sponsorship Agency)
  • Silver - Three Trees – partnership between Velvet and Amata
  • Bronze - What Car? Awards sponsorship programme with Slingshot Sponsorship

Special awards

Grand Prix

  • Winner - Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co-Sponsorship Agency)