2020 will mark the tenth anniversary of the Corporate Engagement Awards. In this time, the team has come across some very valuable tips to bear in mind when writing your entries. If you require additional advice on entering please call Cat or Lauren on +44 (0)20 3950 5356.
- Whilst it may sound obvious, too many entries continue to let themselves down through silly errors.
- Check all organisations’ names are spelt correctly- typos will instantly establish the wrong impression.
- Ensure links/videos have no expiry date and the login details have been supplied (if applicable.)
- Do not submit entries with other organisations’ awards logos on them.
Stick to the objective
- The most successful entries relate their results back to the original objectives.
- Although statistics can be impressive, there is no point trying to force them into the submission if they are not relevant to the brief or category.
- Clear objectives ensure the judges can appropriately assess the results.
Use convincing but informative language
- Take the judges on the same journey the project undertook. By utilising the correct language you have the ability to engage, excite and persuade the judges that your work above all other competitors deserves a Corporate Engagement Awards. Be original.
- However, avoid using unnecessary jargon to make your entry sound exciting as it can make the project seem vague and unclear
- Please stick rigidly to the word count. This is to ensure you do not 'waffle' and to ensure you succinctly deliver your message. Our judges will have a large number of entries to read and evaluate.
Provide accurate and clear information
- Ensure all cross-referenced information matches up, as our expert panel of judges will check this. For example, in the past, we have seen examples of visual evidence which is contradictory to the entry statement.
- It is helpful to mention in your entries why your results (or any information included in your entry) is impressive for the target audience and/or the sector the work is in. For example, "the increase in volunteers for the community projects went from 20 to 75 people in just under six months. These are fantastic results as it is difficult to find volunteers who want to help on community projects in the financial sector. Furthermore, it took 12 months to get 20 volunteers for the project last year, so we nearly tripled the figures in half the time in 2016."
- It is preferable to provide actual figures rather than percentages. If you do use percentages, however, make sure you provide the judges with a clear context of the audience/sector. This will allow the judges to understand and make better sense of your entry.
- It’s worth noting that the names of the organisations who were involved with the project and that their names are spelt correctly as we will use these on all collateral produced for the awards.
Know what and when you are entering
- If you are entering one project into multiple categories make sure you tailor your entry to fit each category.
- If you are submitting a long-term project please be clear about which stage of the project you are entering. The project’s strategy has to be developed, launched or carried out between October 2018 and March 2020.
ENTRY GUIDE CAN BE VIEWED AND DOWNLOADED HERE
The events team is available to suggest any categories your work may be suitable for and suggest key facts that might be good to include in your submissions. They are willing to accept brief project summaries to help guide the structure of your entries, so feel free to call them on +44 (0)20 3950 5356, if you need any advice.