There are 2.5m people living with cancer in the UK today. Macmillan found that 81% of women said cancer had a negative impact on their self esteem. In seeking to promote a positive self image and to provide readily available assistance to those affected by cancer, Macmillan Cancer Support and Boots UK joined forces. The partnership yielded the Boots Macmillan Beauty Advisors programme. Now in its fifth year, 400 beauty advisors trained by Macmillan and employed by Boots, offer support and share beauty expertise with customers. Additionally, 2,000 Boots Macmillan information pharmacists provide in-store support from behind the chemists’ counter. The partnership allows Macmillan to increase its support to those affected by cancer at a local level while it diversifies Boots’ offer and allows for individual engagement between staff and customers. Boots employees were engaged through a programme of awareness building, fundraising and upskilling. As a result of their efforts, 97% of the UK population lives within half-an-hour of a Macmillan-trained Boots pharmacist. The 500-strong community champions support the programme in terms of awareness and fundraising.

 

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