Silver – IKEA and Hope&Glory: Happy Ending Fairytales
Best CSR programme to raise brand awareness
When it came to raising the profile of IKEA’s annual soft toy campaign, Hope&Glory knew that it was all about the story. Through an engaging series of six online films, starring the toys and voiced by celebrity ambassadors, Hope&Glory delivered a huge swell of support for the initiative. It made 2014 the most successful year for coverage and engagement to date.