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Silver – Barrie Wells Trust: Pay it Forward

Most innovative sponsorship activity

Through the Barrie Wells Trust, entrepreneur and philanthropist Barrie Wells funds a number of charitable sport-related schemes. His sponsorship of British athletes Katarina Johnson-Thompson and Goldie Sayers includes an innovative system of mentorship, with Sayers coaching Johnson-Thompson in the javelin. According to one judge, it’s a great example of “Giving back in return for sponsorship.”


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