Gold – The Fresh Olive Company and Veris Strategies: The Ready, Steady, Green! Campaign
Best internal communications
The Fresh Olive Company inspired a race to adopt environmentally friendly practices, partnering with Veris Strategies for its ‘Ready, Steady, Green!’campaign. Designed to inspire and educate employees to make less waste, reuse more and promote the ideal of ‘environmental fitness,’ the campaign was focused on embedding eco-friendly behaviours across the business.Campaign initiatives included a competitive calorie-burning bike challenge, eco-themed guessing games, quizzes, collaborative brainstorming and a peer-nominated Eco Angel award. By performing a bi-annual eco survey, the Fresh Olive Company is continuing to inspire its employees to go green, as well as encouraging feedback to drive further engagement. Described by one judge as, “A brilliantly effective campaign whose results speak for themselves,” the ‘Ready, Steady, Green!’ initiative saw the organisation achieve zero waste to landfill within one month. Just as impressively, 100% of inedible food waste is now sent for anaerobic digestion, saving an estimated 102 tonnes of carbon per year.