Gold – Tata Consultancy Services: The digital skills gap: bring the voice of 90 million European youth to policy makers
Best PR and external communications
Tata Consultancy Services took a youthful approach to highlighting its work across Europe and generating brand awareness with senior public figures and decision makers. A youth and technology themed thought leadership campaign was an ideal fit with TCS – 70% of its global workforce is under the age of 30 and the company has strong working relationships with over 200 European schools. The campaign also provided the perfect opportunity for TCS to showcase its stalwart support for the digital industry and young talent. The cornerstone of the campaign was a study of Europe’s youth and their attitudes to work and technology, featuring contributions from leading stakeholders including European government bodies, academics and businesses. Supported by email and social media campaigns as well as interactive panel debates and summits, the initiative more than achieved its goal of raising the European profile of TCS while establishing partnerships with key decision makers.