Gold – SCA, Team SCA in the Volvo Ocean Race and the WSSCC: Team SCA in the Volvo Ocean Race
Best alignment of brand values through a sponsorship activity
With women making up more than 80% of SCA’s retail market, the global hygiene and forest products company knows how important it is for women to feel empowered and supported. Its sponsorship of the first all-female team in over a decade to compete in the world’s toughest ocean race, is achieving just that.SCA’s goal is to create a lasting legacy of support for women on a mass scale, raising funds and awareness for a range of important issues. The partnership has created hygiene workshops and community engagement sessions around the world.SCA’s sponsorship campaign has also seen the launch of ‘Amazing Women Everywhere,’ a digital initiative that presents the stories of inspiring women. The 13-woman strong sailing crew placed sixth in the 38,739 nautical mile race.The campaign chimes with SCA’s brand values to empower women to live their lives with freedom, choice and confidence.