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Gold – Macmillan Cancer Support and Sheilas' Wheels: Driving a bonzer Night In, to ensure no one faces cancer alone

Best sponsorship activity to raise brand awareness

In 2013, Macmillan Cancer Support and insurance brand Sheilas’ Wheels united to create Night In, to get people together for fun and fundraising. The number one cause for Sheilas’ Wheels’ customers is the fight against cancer, thus the partnership was a recipe for success. Both organisations have a strong element of fun to counter their serious and supportive missions. Night In struck a chord with their audiences, which enthusiastically embraced the chance to raise
money for charity while having a good time with friends in a relaxed environment. The 2014 event was even more successful than the previous year’s due to the support of a strong multi-channel marketing campaign. Targets for registrations, reach and fundraising far exceeded expectations. Thanks to Night In, many more Macmillan nursing hours can now be funded. “A perfect alignment of brands executed brilliantly across different platforms,” said one judge. hippo


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