Bronze – IKEA Foundation and Kindred Agency: IWitness
Best internal communications
More than 80% of IKEA employees do not have computer access at work. Thus, the IKEA Foundation faced a challenge in inspiring its staff to greater charitable efforts. Kindred Agency’s strategy of engaging employees in their personal time via social media grew IKEA’s Facebook community from 5,000 to 375,000 and led to record engagement.