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Bronze – IKEA and Hope&Glory: Happy Ending Fairytales

Best PR and external communications

Hope&Glory’s campaign for IKEA’s annual soft toy initiative left stakeholders full of good cheer, delivering over 490,000 social media impressions and more than ¤500,000 raised for the charity programme. The agency’s innovative narrative films lent the initiative a nostalgic, heartwarming feel that helped reach over 45% of UK adults.


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