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Silver – Tesco Poland and Garden of Words: Tesco for Schools – ‘Culinary explorers’

Best community involvement during a CSR programme

To help children make better decisions about nutrition and to give them kitchen skills for life, Tesco Poland and Garden of Words teamed up to create the ‘Culinary Explorers’ campaign. The campaign was sweet success for both brands, generating over 2,500 social media posts, 3,000 press clippings and attracting an audience of 300,000

 

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