Categories

If you would like any help choosing which categories to enter or require advice on what to include in your entry you can call the events team on +44 20 7998 6263.

You may enter multiple projects into multiple categories but we recommend you tailor your submissions for each category. Your fifth entry is free. 

Type

  • Best arts and culture programme This award recognises excellent partnerships, sponsorships or CSR programmes that either exist within or are engaged with the arts. Successful entries should make reference to clearly-defined objectives, a strategy grounded in arts and culture, along with elements of creativity and innovation.
  • Best charity, NGO or NFP programme This award honours those partnerships, sponsorships or CSR programmes run by or for a third sector organisation. Entries should include clear objectives and details on how the strategy was creative. Winners should address how the relationship developed and how it was initiated.
  • Best pro bono work for a charitable, social or ethical cause This category recognises companies, organisations or individuals who contribute their time or services for a stated cause without financial compensation. Excellent entries in this category should explore the impacts of the work carried out and the objectives stated at the outset.
  • Best educational programme Winning partnerships, sponsorships or CSR programmes in this category will demonstrate excellence in providing educational support in any sector and to any age. Organisations providing educational programmes or facilitating educational programmes are eligible. Successful entries will align their object with the target audience, show a clear strategic approach, and exhibit creative thinking or problem solving. 
  • Best environmental or sustainable programme Entries in this category should bring together two or more organisations that collaborate on a project rooted in promoting environmental or sustainable causes. Successful entries in this category will refer to the objectives the project wanted to achieve, the strategy adopted and the results obtained. 
  • Best sports and leisure programme This category rewards those partnerships, sponsorships and CSR programmes that either exist within or are engaged with sports and leisure. Judges will look for those entries that address the business objectives and a clear strategy in sports and leisure. Successful entries will explain the relationship between the organisation and its partners.
  • Best combined programme This category rewards those partnerships, sponsorships or CSR programmes involving more than one sector or discipline. Commended entries will explain how the relationship initiated and how it further developed. Judges will look for clearly defined objectives and target audience and exhibit creative thinking. 

Time

  • Most effective short-term programme This award honours the best partnership, sponsorship or programme that has, or will, carry on for three years or less.
  • Most effective long-term programme This award recognises those partnership, sponsorship or programme that are ongoing or have an end date more than three years after their inceptions.

Sponsorship

  • Best sponsorship activity to raise brand awareness This award recognises corporate sponsorships undertaken to influence the way a brand’s audiences perceive it. Excellence in this category relies on a strategic brand awareness programme that extends throughout the sponsorship activity. Successful entries will provide details on who the target audiences were and how the sponsorship activity lead to an increased awareness of the brands involved.
  • Best alignment of brand values through a sponsorship activity This category awards those partnerships that feature mutual benefits to each organisation, shared objectives for the programme and the demonstration of a values-led approach. Successful entries will explain why the relationship was developed and how the organisations involved were a good fit and why the partnership was initiated..
  • Most effective sponsorship of a single event Excellence in this category is awarded to organisations that best represent their values, objectives and strategies through sponsorship of a single event. Successful entries will outline what the organisations involved wanted to achieve from the event and explain how these objectives were met. 
  • Most innovative sponsorship activity This award recognises the most unique and creative sponsorship campaigns. The innovative approach should have a direct impact on results and outcomes. Commended entries will explore how the sponsorship is different in comparison to its peers.

Corporate social responsibility

  • Best CSR programme to raise brand awareness Excellence in this category is awarded to those organisations that show strategic thought and creative thinking behind raising brand awareness. Strong entries will demonstrate a raising of brand awareness about an issue central to an organisation’s objectives and convey clear results.
  • Best alignment of brand values during a CSR programme Excellence in this category relies on the effective alignment of brand values through a CSR programme. This award honours those partnerships that best unite organisations behind shared objectives. Brand values should be central to the partnership, sponsorship or activity. Successful entries will explain how the organisations involved were a good fit and why the relationship was initiated.
  • Best community involvement during a CSR programme This award recognises partnerships and CSR activities that have a community development element. Strong entries will feature a focus on volunteering, community-based benefits or local stakeholder engagement.
  • Best collaboration for a single event Excellence in this category is awarded to organisations that best represent the values, objectives and strategies through partnership for a single event. Strong entries in this category will demonstrate the most effective partnership or programme around CSR. Judges will look for clear results of how the event was of benefit to all involved when examining the entries.
  • Most innovative collaboration This category recognises the partnership, programme or activity that is not only effective, but that exhibits a strong sense of innovation, creativity and strategic thinking in a successful CSR campaign or programme.

Communication

  • Best stakeholder communications This award recognises those programmes that have a defined strategy for communicating with relevant stakeholders. Successful entries will explain how stakeholders were engaged with the programme and why the programme was useful for those organisations involved. Creativity, clarity and results are judged well.
  • Best internal communications This award honours those entries that most effectively communicate with internal audiences in all participating organisations. Judges will look for reference of how employees were involved and what creative aspects made them excited about the project or campaign. 
  • Best PR and external communications This category recognises the most effective media relations and promotion of a corporate partnership, sponsorship or CSR activity. Effective use of all relevant communications channels will be judged highly.
  • Best evaluation Excellence in this category will recognise effective metrics, evaluation and analysis of a corporate partnership, sponsorship or CSR activity. Use of proprietary or existing evaluation techniques are both accepted.

Process

  • Best collaborative approach This award recognises excellence in collaboration between partner organisations. Those projects or programmes that most effectively use the assets of the participating organisations will be judged highly.
  • Best execution This award celebrates the project or programme that most effectively carried out its intended task. Judges will examine the challenges and obstacles that were overcome as well as the event, project or programme itself.
  • Best management of a programme This award recognises those organisations that most effectively carry out a campaign, project, programme or sponsorship activity. Strong leadership or strategy will be judged highly.

Special awards

*The following three awards can be entered for free when you enter into any of the above categories. 

  • Best foundation
Entry guide can be viewed here>
  • Best personal contribution during a programme

Entry guide can be viewed here>

  • Best team effort during a programme

Entry guide can be viewed here>

Grand Prix

This award cannot be entered and the winner will be chosen for by our judging panel.