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Silver – Tesco Poland and Garden of Words: Tesco for Schools – ‘Culinary explorers’

Best educational programme

Against a backdrop of increasing obesity rates, Tesco Poland enlisted Garden of Words to help raise awareness of healthy nutrition. They asked children to shoot short videos teaching others how to cook. The programme was a recipe for success, sparking culinary interest across genders and strongly influencing parents to start cooking from scratch.

 

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