Silver – Tesco Poland and Garden of Words: Tesco for Schools – ‘Culinary explorers’
Best PR and external communications
Tesco Poland was hungry for change in response to a national study highlighting shortages of culinary education in schools. An extensive community programme motivated nearly 1,000 schools to get involved. Tesco’s strategy, supported by Garden of Words, included everything from door-to-door visits to an online channel for students to upload videos.