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Silver – Johnson & Johnson: Race to Brazi

Best internal communications

To galvanise its 5,000-strong employee base to take part in charity initiative Race to Brazil, Johnson & Johnson needed an engaging internal communications campaign. A powerful social media push, in-office displays, a dedicated website and a handy phone app proved the ticket. The campaign delivered 70% employee engagement, 567,000 social media impressions and a hefty £112,000 raised for charity

 

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