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Silver – IKEA and Hope&Glory: Happy Ending Fairytales

Best CSR programme to raise brand awareness

When it came to raising the profile of IKEA’s annual soft toy campaign, Hope&Glory knew that it was all about the story. Through an engaging series of six online films, starring the toys and voiced by celebrity ambassadors, Hope&Glory delivered a huge swell of support for the initiative. It made 2014 the most successful year for coverage and engagement to date.

 

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