Silver – Fortum Power and Heat AB: Brighter Christmas
Best alignment of brand values during a CSR programme
As Stockholm’s premier energy supplier, it was fitting that Fortum’s campaign, ‘Brighter Christmas,’ shone a light on the needs of the city’s homeless citizens. In partnership with not-for-profit, Stockholm Stadmission, Fortum raised over SEK 267,180 (around £20,000) through an innovative online platform through which individuals switched on a digital light in order to donate money.