Gold – Skipton Building Society and 161 voluntary groups: Grassroots Giving
Best alignment of brand values during a CSR programme
Skipton Building Society has affirmed a strong commitment to the local community through another successful year of its ‘Grassroots Giving’ campaign. Launched in 2013 as part of the society’s 160th anniversary celebrations, the campaign has helped more than 300 community organisations fund ongoing and future projects. While Skipton Building Society is no stranger to corporate social responsibility, this initiative specifically targets groups that may be too small to apply for major grants or need non-financial support. In 2014, it not only offered 161 organisations £500 in funding, but access to wide-ranging media exposure, plus a unique collaborative social platform that helps small organisations connect for mutual benefit. With a PR campaign reaching over 8.4m people and extensive editorial coverage giving a voice to hundreds of unsung local heroes, Skipton Building Society is championing its community and its ethos: helping people to help themselves.