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Gold – Dentsu Aegis Network and Movember: Changing the face of men's health

Best pro bono work for a charitable, social or ethical cause

With the not-for-profit sector under increasing financial pressure, Dentsu Aegis Network offered its extensive advertising experience and reach to men’s health charity, the Movember Foundation. The multi-year partnership was driven by two aims: to deliver global marketing and advertising support to raise awareness and funds for Movember, and to share expertise between the two organisations in the spirit of innovation and collaboration. Dentsu Aegis Network pioneered a range of unique advertising solutions including live digital content on the London Underground and guerrilla campaigns in urban areas, extending Movember’s reach to 2.6m individuals To date, the partnership has unlocked over $15m of free advertising space in 21 countries for the charity and has inspired Dentsu Aegis Network’s own staff to raise $180,000.

 

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