Head of appeals and partnerships
Abigail is Head of Appeals and Partnerships at ITV. She is responsible for managing the delivery of content across all channels which use ITV’s reach for the benefit of communities and causes.
Over her seven years at ITV Abigail has been a key part of the senior management team who delivered Text Santa, ITV’s charity Christmas appeal, that raised over £32 million for 25 charities over five years, and Soccer Aid for Unicef, which so far has raised over £24 million over ten years. Abigail helps manage the long term strategic partnership with Unicef which includes brand development, marketing, fundraising and donation mechanics.
Prior to ITV, Abigail has had a diverse career, spanning events management for large scale international music and multinational corporate events, through to co-managing Geri Halliwell when she left the Spice Girls.