Teaming up for the long-term

| Hassan Butt

As mobile phone provider O2 and England Rugby celebrate 21 years of teamwork, decorated with a World Cup in 2003 and a host of Six Nations championships, a recent extension through to 2021 makes the sponsorship one of the longest in sports history.


Carry them home

| Amy Sandys

Corporate partnerships between sports and alcohol brands are nothing new. However recent years have increasingly seen moves to diversify this traditional relationship, moving away from tactics such as simple placement of the logos involved in the sponsorship