Teaming up for the long-term

| Hassan Butt

As mobile phone provider O2 and England Rugby celebrate 21 years of teamwork, decorated with a World Cup in 2003 and a host of Six Nations championships, a recent extension through to 2021 makes the sponsorship one of the longest in sports history.

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Rabbit Run

| Amy Sandys

For three runners motivated by illness, health and family, Duracell’s support in preparing for participation in the Great Run Series has been invaluable. The battery purveyor’s partnership with the Great Run Series has seen 12 races and 180,000 runners empowered to go further.


Carry them home

| Amy Sandys

Corporate partnerships between sports and alcohol brands are nothing new. However recent years have increasingly seen moves to diversify this traditional relationship, moving away from tactics such as simple placement of the logos involved in the sponsorship


Skittles presents The Color Run

| Communicate editor

US-based fun run event The Color Run has recently announced its 2016 UK dates, with confectionery brand Skittles as its presenting partner.Branded ‘The Happiest 5k on the Planet’, participants run – or can ‘walk, skip or dance’ – their way around the five kilometre site while being covered in powdered paint at one kilometre intervals.