21 days until we launch the 2018 awards



Carry them home

| Amy Sandys

Corporate partnerships between sports and alcohol brands are nothing new. However recent years have increasingly seen moves to diversify this traditional relationship, moving away from tactics such as simple placement of the logos involved in the sponsorship


Skittles presents The Color Run

| Communicate editor

US-based fun run event The Color Run has recently announced its 2016 UK dates, with confectionery brand Skittles as its presenting partner.Branded ‘The Happiest 5k on the Planet’, participants run – or can ‘walk, skip or dance’ – their way around the five kilometre site while being covered in powdered paint at one kilometre intervals.


It's a match!

| Emily Andrews

In a seemingly unlikely union, NHS Blood and Transplant and Tinder have partnered-up for an awareness campaign that aims to encourage young people to consider organ donation.