Corporate partnerships between sports and alcohol brands are nothing new. However recent years have increasingly seen moves to diversify this traditional relationship, moving away from tactics such as simple placement of the logos involved in the sponsorship
Corporate sponsorship and effectively reaching out to communities through corporate social responsibility
Myriad PR tell us about forming collaborations that last
US-based fun run event The Color Run has recently announced its 2016 UK dates, with confectionery brand Skittles as its presenting partner.Branded ‘The Happiest 5k on the Planet’, participants run – or can ‘walk, skip or dance’ – their way around the five kilometre site while being covered in powdered paint at one kilometre intervals.